The Idealized Picture Of Women In Fashion Advertisements Marketing Essay

The Idealized Picture Of Women In Fashion Advertisements Marketing Essay RESEARCH AIM The aim of this dissertation is to research and analyse the idealized picture of women in fashion advertisements and to define the role of digital impact of transparency in fashion advertisements. Another aim is also to provide recommendations regarding the best way of portraying the women in fashion advertisements to increase the brand sales. BACKGROUND TO ISSUE Womens fashion advertisements in magazines, television and in digital media show the idealized image of women that can cause different females reaction to that to which belong for example doubt in self-esteem, perceiving attractiveness in themselves, general body dissatisfaction or cause problem with eating. According to the range of researches womens self-perception changed through social comparison (Durkin, 2007). According to the WARC report We dont want to live in your fantasy world women want to see the advertisements that mirror their age, size or background. There is also a debate between many people how real women should look like in advertisements where the rise of digital technologies gives photographers, advertisers and other people who do advertisements opportunity to retouch images of models or celebrities. Most of the women are aware of the digital technologies and the way fashion magazines use them. Although digital technologies make air brushed models so popular, marketers have to know their potential customers needs and expectations towards the fashion advertisements. If consumers dont want to see air-brushed models in advertisements marketers have to respect this, otherwise there will be a loud respond in social media to that campaign. (Gillard, 2011). The subject will try to explain however fashion advertisements persuade or manipulate its target audience. It will also try to explain and evaluate a range of business and real-world marketing problems theories. Readers will learn and understand the effect of fashion advertisements on brand perception what is the impact of digital media in whole process of fashion advertisements and also how should look the future fashion campaigns to make its target audience happy. The subject will also investigate current fashion advertisements and analyse the changing habits towards it. The question which will be asked in this part is: what was the reason to start using curve women in some of the fashion campaigns and what were the reactions for it. OBJECTIVES To identify and critically review general theories and ideas. To critically analyse the idealized female picture in fashion advertisement and its impact of women body satisfaction and brand perception. To examine and consider how fashion brands can influence womens buyers behaviour. To compare and discuss the idealized images of fashion advertising. To critically assess the level of visual attention to fashion advertising    To compare and contrast the visual attention to fashion advertising offline and online. To critically evaluate the impact of digital technology in portraying the picture of women in fashion advertisements. To discuss the issue of telling the truth in the fashion advertisements and how it is relevant to the brand. Draw conclusion from both primary and secondary research undertaken. Make recommendations how women should be portrait in the advertisements. LITERATURE SOURCES According to the research there are many, up to date journals, books and many relevant websites. Most of the sources are published in last five years. Dissertation will start from analysing: BOOKS TELL THE TRUTH, SUE UNERMAN AND JONATHAN BASKIN 2012. This book explains the content of marketing communication and how telling the truth in advertising campaigns is important to the brands. It brings the advantage of building a competitive brand as well as brings sales and solid relationship with its customers. AFTER IMAGE, JOHN GRANT, 2003 Book looks into the future of marketing, provide a range of business theories as well as provide a social research and look into the trends which dominate in successful brands. SEMIOTIC ANALYSIS OF FASHION ADVERTISEMENT MANUEL KAUFMANN, 2006 Book answers to the question How fashion advertisements convey their images by explaining the semiotics theory, the science of sings and how does it relate in fashion advertisements. ADVERTISING IN WOMENS FASHION MAGAZINES, DRU WINN, 2011 Book analyse the entire fashion magazine, the sexual role of women in fashion advertisements and stereotypes which magazines have. JOURNALS WILL CHANGING MEDIA CHANGE THE WORLD? KASSEY WINDELS, 2011 Article says how digital media affect creativity of the fashion advertising campaigns, what is the difference between fashion advertisements now and before. TARGETING WOMENS FASHION CLOTHING OPINION LKEADERS IN MEDIA PLANNING: AN APPLICATION TO MAGZANIES, ERIC VERNETTE, 2004 Journal tries to answer for the questions such as: how can opinions leaders are identified in a given segment? Do the media they read statistically differ from the media read by no opinion leaders? in focus on womens clothing brands in France. PRETTY AS A PICTURE: A STUDY OF THE EFFECTS OF IDETALISED IMAGERY IN ADVERTING IN WELL- BEING OF YOUNG WOMEN, KAREN FRASER AND EMMA TAYLOR 2012 Article explains fashion advertising role in visual background and impact of airbrushed women in advertising on young women. WEBSITES WOMENS VIEWS ON THIR PORTRAY IN ADVERTISING- WE HAVE CHANGED, DO ADVERTISERS KNOW? GILLEM LAWSOM, BRAHMA SUNANDA, 2006 Article analyse how women what are the nowadays women values, have they changed and what have changed. It analyse how do advertisers should communicate with them to make successful campaigns. YOUNG WOMENS VISUAL PROCESSING OF FASHION ADVERTISMENTS USING EYE TRACKING, HAEVON JU, 2012 The study analyse the effects of fashion advertisements on young women using eye tracking. WHAT WOMEN REALLY WANT FROM CAMPAIGN, PETER FIELD, 2009 Article study different advertising campaigns by using focus group and analyse what are women expectation from the advertisements. Online fashion magazines will be analysed such as: http://www.vogue.co.uk/ http://www.cosmopolitan.com/ http://www.cosmopolitan.com/ METHODOLOGY Dissertation will conduct three stage processes which is research planning (subject identification, information collection and analysis), research implementation according primary and secondary research and research review. Literature review will focus on explanation, discussion and critical analysis of terms and concepts as well as on analysis of the most relevant studies about fashion advertisements and impact of digital technologies in this field. In order to confirm data gathered in the secondary research there will be conducted primary research with the use of different methods. Primary Research will complete the subject with the opinion and information from people who are currently working on this subject as well as people who are interested in this. Methods which will be included are: Questionnaire to confirm all captured data and confirm its reliability it is believed to carry out additional questionnaires which will gain at least sixty responses. Questionnaire will research what kind of fashion advertisements more are appealing to the women. Interviews Interview people from fashion magazines and advertising agencies to find out the decision making process for fashion advertisements. Whenever is it better to make advertisements with skinny and beautiful models or curvy ones and why is like that. Focus Groups to research how advertisements fashion changes peoples perception of a brand. People will see, compare and describes their feelings about many different kind of fashion advertisements. Advertisements analyse analyse of the successful advertisements will be provided. This will analyse what kind of fashion advertisements are the most successful, what kind of reaction was formed and measure the level of customer engagement. TIME PLAN The timetable below shows dissertation plan for the year. Intensive research, reading and advertisement analysis will be conducted from October and will last till March. Primary Research will start in December and will be carrying out till February. Dissertation review and last corrections will be made from April till last submission 9th of May. October November December January February March April May Intensive Research Methodology Review Final Proposal 24th Reading and Advertisement Analyse 2nd draft hand it 17th Primary Research Literature Review Editing And Reviews Final Submission 9th

Table Tennis

Table Tennis Table tennis, also known as  ping-pong, is a  sport  in which two or four players hit a lightweight, hollow ball back and forth using  table tennis rackets. The game takes place on a hard table divided by a net. Except for the initial serve, players must allow a ball played toward them only one bounce on their side of the table and must return it so that it bounces on the opposite side. Points are scored when a player fails to return the ball within the rules. Play is fast and demands quick reactions.A skilled player can impart several varieties of  spinto the ball, altering its trajectory and limiting an opponent's options to great advantage. Table tennis is governed by the worldwide organization  International Table Tennis Federation  (ITTF), founded in 1926. ITTF currently includes 217 member associations. The table tennis official rules are specified in the ITTF handbook. Since 1988, table tennis has been an  Olympic sport  with several event catego ries. In particular, from 1988 until 2004, these were: men's singles, women's singles, men's doubles and women's doubles.Since 2008 a team event has been played instead of the doubles. In 2007, the governance for  table tennis for persons with a disability  was transferred from the  International Paralympic Committee  to the ITTF. History The game originated as a sport in England during the 1880s, where it was played among the upper-class as an after-dinner parlour game. It has been suggested that the game was first developed by British military officers in India or South Africa who brought it back with them.A row of books were stood up along the center of the table as a net, two more books served as rackets and were used to continuously hit a golf-ball from one end of the table to the other. Alternatively table tennis was played with paddles made of cigar box lids and balls made of champagne corks. The popularity of the game led game manufacturers to sell the equipment comm ercially. Early rackets were often pieces of parchment stretched upon a frame, and the sound generated in play gave the game its first nicknames of â€Å"wiff-waff† and â€Å"ping-pong†.A number of sources indicate that the game was first brought to the attention of Hamley's of Regent Street under the name â€Å"Gossima†. The name â€Å"ping-pong† was in wide use before British manufacturer J. Jaques & Son Ltd trademarked it in 1901. The name â€Å"ping-pong† then came to be used for the game played by the rather expensive Jaques's equipment, with other manufacturers calling it table tennis. A similar situation arose in the United States, where Jaques sold the rights to the â€Å"ping-pong† name to Parker Brothers.The next major innovation was by James W Gibb, a British enthusiast of table tennis, who discovered novelty celluloid balls on a trip to the US in 1901 and found them to be ideal for the game. This was followed by E. C. Goode who, in 1901, invented the modern version of the racket by fixing a sheet of pimpled, or stippled, rubber to the wooden blade. Table tennis was growing in popularity by 1901 to the extent that table tennis tournaments were being organized, books on table tennis were being written,[8] and an unofficial world championship was held in 1902.During the early 1900s, the game was banned in Russia because the rulers at the time believed that playing the game had an adverse effect on players' eyesight. In 1921, the Table Tennis Association was founded in Britain, and the International Table Tennis Federation followed in 1926. [5][10] London hosted the first official World Championships in 1926. In 1933, the United States Table Tennis Association, now called USA Table Tennis, was formed. In the 1950s, rackets that used a rubber sheet combined with an underlying sponge layer changed the game dramatically, introducing greater spin and speed.These were introduced to Britain by sports goods manufactur er S. W. Hancock Ltd. The use of speed glue increased the spin and speed even further, resulting in changes to the equipment to â€Å"slow the game down†. Table tennis was introduced as an Olympic sport at the Olympics in 1988. After the 2000 Summer Olympics in Sydney, the International Table Tennis Federation instituted several rules changes aimed at making table tennis more viable as a televised spectator sport. First, the older 38 mm balls were officially replaced by 40 mm balls in 2000.This increased the ball's air resistance and effectively slowed down the game. By that time, players had begun increasing the thickness of the fast sponge layer on their rackets, which made the game excessively fast and difficult to watch on television. Second, the ITTF changed from a 21-point to an 11-point scoring system in 2001. This was intended to make games more fast-paced and exciting. The ITTF also changed the rules on service to prevent a player from hiding the ball during service, in order to increase the average length of rallies and to reduce the server's advantage.Variants of the sport have recently emerged. â€Å"Large-ball† table tennis uses a 44 mm ball, which slows down the game significantly. This has seen some acceptance by players who have a hard time with the extreme spins and speeds of the 40 mm game. There is a move towards reviving the table tennis game that existed prior to the introduction of sponge rubber. â€Å"Hardbat† table tennis players reject the speed and spin of reversed sponge rubber, preferring the 1940–60s play style with no sponge and short-pimpled rubber. Defense is less difficult by decreasing the speed and eliminating any meaningful magnus effect of spin.Because hardbat killer shots are almost impossible to hit against a skilled player, hardbat matches focus on the strategic side of table tennis, requiring skillful maneuvering of the opponent before an attack can become successful. Equipment’s Ball The international rules specify that the game is played with a light 2. 7 gram, 40 mm diameter ball. [16] The rules say that the ball shall bounce up 24–26 cm when dropped from a height of 30. 5 cm on to a standard steel block thereby having a coefficient of restitution of 0. 89 to 0. 92. The 40 mm ball was introduced after the 2000 Olympic Games.However, this created some controversy as the Chinese National Team argued that this was merely to give non-Chinese players a better chance of winning since the new type of balls has a slower speed, while at that time most Chinese players were playing with fast attack and smashes. A 40 mm table tennis ball is slower and spins less than the original 38 mm (1. 5 inch) one. The ball is made of a high-bouncing air-filled celluloid or similar plastics material, colored white or orange, with a matte finish. The choice of ball color is made according to the table color and its surroundings.For example, a white ball is easier to see on a gre en or blue table than it is on a gray table. Stars on the ball indicate the quality of the ball. Three stars indicate that it is of the highest quality, and is used in official competition. Table The table is 2. 74 m (9 ft) long, 1. 52 m (5 ft) wide, and 76 cm (30 inch) high with a Masonite (a type of hardboard) or similarly manufactured timber, layered with a smooth, low-friction coating. The table or playing surface is divided into two halves by a 15. 25 cm (6 inch) high net.An ITTF approved table surface must be in a green or blue color. Concrete tables with a steel net are sometimes available in public parks. Racket Players are equipped with a laminated wooden racket covered with rubber on one or two sides depending on the grip of the player. The official ITTF term is â€Å"racket†, though â€Å"bat† is common in Britain, and â€Å"paddle† in the U. S. The wooden portion of the racket, often referred to as the â€Å"blade†, commonly features anywhere between one and seven plies of wood, though cork, glass fiber, carbon fiber, aluminum fiber, and Kevlar are sometimes used.According to the ITTF regulations, at least 85% of the blade by thickness shall be of natural wood. Common wood types include Balsa, Limba, and Cypress or â€Å"Hinoki,† which is popular in Japan. The average size of the blade is about 6. 5 inches (16. 5 cm) long and 6 inches (15 cm) wide. Although the official restrictions only focus on the flatness and rigidness of the blade itself, these dimensions are optimal for most play styles. Table tennis regulations allow different surfaces on each side of the racket.Various types of surfaces provide various levels of spin or speed, and in some cases they nullify spin. For example, a player may have a rubber that provides much spin on one side of his racket, and one that provides no spin on the other. By flipping the racket in play, different types of returns are possible. To help a player distinguish between th e rubber used by his opposing player, international rules specify that one side must be red while the other side must be black. The player has the right to inspect his opponent's racket before a match to see the type of rubber used and what color it is.Despite high speed play and rapid exchanges, a player can see clearly what side of the racket was used to hit the ball. Current rules state that, unless damaged in play, the racket cannot be exchanged for another racket at any time during a match. Rules Starting a game According to ITTF rule 2. 13. 1, the first service is decided by lot, normally a coin toss. It is also common for one player (or the umpire/scorer) to hide the ball in one or the other hand (usually hidden under the table), allowing the other player to guess which hand the ball is in.The correct or incorrect guess gives the â€Å"winner† the option to choose to serve, receive, or to choose which side of the table to use. (A common but non-sanctioned method is for the players to play the ball back and forth four times and then play out the point. This is commonly referred to as â€Å"play to serve† or â€Å"rally to serve†. ) Service and return In game play, the player serving the ball commences a play. The server first stands with the ball held on the open palm of the hand not carrying the racket, called the freehand, and tosses the ball directly upward without spin, at least 16 centimeters (approximately 6 inches) high.The server strikes the ball with the racket on the ball's descent so that it touches first his court and then touches directly the receiver's court without touching the net assembly. In casual games, many players do not toss the ball upward; however, this is technically illegal and can give the serving player an unfair advantage. The ball must remain behind the endline and above the upper surface of the table, known as the playing surface, at all times during the service. The server cannot use his body or cloth ing to obstruct sight of the ball; the opponent and the umpire must have a clear view of the ball at all times.If the umpire is doubtful of the legality of a service they may first interrupt play and give a warning to the server. If the serve is a clear failure or is doubted again by the umpire after the warning, receiver scores a point. If the service is â€Å"good†, then the receiver must make a â€Å"good† return by hitting the ball back before it bounces a second time on receiver's side of the table so that the ball passes the net and touches the opponent's court, either directly or after touching the net assembly.Thereafter, the server and receiver must alternately make a return until the rally is over. Returning the serve is one of the most difficult parts of the game, as the server's first move is often the least predictable and thus most advantageous shot due to the numerous spin and speed choices at his or her disposal. Let A let is a rally of which the result is not scored, and is called in the following circumstances: The ball touches the net in service, provided the service is otherwise correct or the ball is obstructed by the player on the receiving side.Obstruction means a player touches the ball when it is above or traveling towards the playing surface, not having touched the player's court since last being struck by the player. When the player on the receiving side is not ready and the service is delivered. Player's failure to make a service or a return or to comply with the Laws is due to a disturbance outside the control of the player. Play is interrupted by the umpire or assistant umpire. When time is an issue, some competitions only count a let if a player has over 10 points. If they have less, it counts as a fair shot. This can significantly increase the pace of game.Scoring A point is scored by the player for any of several results of the rally: Opponent fails to make a correct service or return. After making a service or a return, the ball touches anything other than the net assembly before being struck by the opponent. The ball passes over the player's court or beyond his end line without touching his court, after being struck by the opponent. The opponent obstructs the ball. The opponent strikes the ball twice successively. Note that the hand that is holding the racket counts as part of the racket and that making a good return off one's hand or fingers is allowed.It is not a fault if the ball accidentally hits one's hand or fingers and then subsequently hits the racket. The opponent strikes the ball with a side of the racket blade whose surface is not covered with rubber. The opponent moves the playing surface or touches the net assembly. The opponent's free hand touches the playing surface. As a receiver under the expedite system, completing 13 returns in a rally. The opponent has been warned by umpire commits a second offense in the same individual match or team match.If the third offence happens, 2 points will be given to the player. If the individual match or the team match has not ended, any unused penalty points can be transferred to the next game of that match. A game shall be won by the player first scoring 11 points unless both players score 10 points, when the game shall be won by the first player subsequently gaining a lead of 2 points. A match shall consist of the best of any odd number of games. In competition play, matches are typically best of five or seven games. Alternation of services and endsService alternates between opponents every two points (regardless of winner of the rally) until the end of the game, unless both players score 10 points or the expedite system is operated, when the sequences of serving and receiving stay the same but each player serves for only 1 point in turn. Player serving first in a game shall receive first in the next game of the match. After each game, players switch sides of the table. In the last possible game of a match, for exa mple the seventh game in a best of seven matches, players change ends when the first player scores 5 points, regardless of whose turn it is to serve.If the sequence of serving and receiving is out of turn or the ends is not changed, points scored in the wrong situation are still calculated and the game shall be resumed with the order at the score that has been reached. Doubles game Service zone in doubles game In addition to games between individual players, pairs may also play table tennis. In doubles, all the rules of single play are applied except for the following. A line painted along the long axis of the table to create doubles courts bisects the table.This line's only purpose is to facilitate the doubles service rule, which is that service, must originate from the right hand â€Å"box† in such a way that the first bounce of the serve bounces once in said right hand box and then must bounce at least once in the opponent side's right hand box (far left box for server), o r the receiving pair score a point. Players must alternate hitting the ball. For example, if A is paired with B, X is paired with Y, A is the server and X is the receiver. The order of play shall be A > X > B > Y. The rally proceeds this way until one side fails to make a legal return and the other side scores.At each change of service, the previous receiver shall become the server and the partner of the previous server shall become the receiver. For example, if the previous order of play is A > X > B > Y, the order becomes X > B > Y > A after the change of service. In each game of a doubles match, the pair having the right to serve first shall choose which of them will do so. The receiving pair, however, can only choose in the first game of the match. When the first server is chosen in the second or the latter games of the match, the first receiver of the game is the player who served to the first server of the game in the preceding game.For example, if the order of play is A > X > B > Y at beginning of the first game, the order begins with X > A > Y > B or Y > B > X > A in the second game depending on either X or Y being chosen as the first server of the game. When a pair reaches 5 points in the final game, the pairs must switch ends of the table and the team that receives the service must switch receiver. For example, when the last order of play before a pair score 5 points in the final game is A > X > B > Y, the order after change shall be A > Y > B > X if A still has the second serve.Otherwise, X is the next server and the order becomes X > A > Y > B. Singles and doubles are both played in international competition, including the Olympic Games since 1988 and the Commonwealth Games since 2002. In 2005, the ITTF announced that doubles table tennis only was featured as a part of team events in the 2008 Olympics. Expedite system If a game is unfinished after 10 minutes' play and fewer than 18 points have been scored, the expedite system is initiated. The umpi re interrupts the game, and the game resumes with players serving for 1 point in turn.If the expedite system is introduced while the ball is not in play, the previous receiver shall serve first. Under the expedite system, the server must win the point before the opponent makes 13 consecutive returns or the point goes to the opponent. The system can also be initiated at any time at the request of both players /or pairs. Once introduced, the expedite system remains in force until the end of the match. A rule to shorten the time of a match, it is mainly seen in defensive players' games.

Industrial Training Report Essay

My sincere gratitudes go to my industrial supervisor Miss Siti Norshafina Binti Jaih, Site Engineer, and the other staff on Penang Second Bridge project Mr Leong Chee Keong, Contractor Manager , Mr Faizul Ikmal, Site Engineer, Mr Chang Su Thai, Quantity Surveyor, Mr Loo Wooi Min, site supervisor and all the staffs, for helping me during the course of my 10 weeks of Industrial Training at GHL Construction Sdn Bhd on Penang Second Bridge Batu Kawan Expressway Project. A lot of thanks you for all of teaching and providing helpful guidance to me. Biggest thank has to Miss Siti NorSyafina Binti Jaih as our Industrial Supervisor. She has been in construction field specialized bridge almost 3 years. She is rich in knowledge and skillfulness on arrange work progress, solve problems on site, and ensure the work done is based on drawing and right methods. I like to thank her for her generosity and no less, her patiences in sharing information and knowlegde with me, which has benefited me in expanding my knowledge and understanding about this industry. Next, I would like to give thanks to my Constructon Manager, Leong Chee Keong. He is a 14 years veteran in the construction field who packs with vast experiences and knowledge in this field. From the understanding of theorems to its applications and technical practices, he knows them very well. I have seen from him as one who strives to continuously in seeking knowledge and improvement. I also like to thank my Academic Supervisor, Mr Masiri Bin Kaamin . During his visit to Batu Kawan’s Site Office (Penang Second Bridge Batu Kawan Expressway Project) for completed the task, he shared his knowledge and experience in the construction field with me and provided valuable guidances. Last but not least, I am grateful to all other staffs at Project Penang Second Bridge Package 3b expecially GHL construction Sdn Bhd’s Staff. They warmly welcomed me onboard, and not hesitating in lending me helps whenever I need them. They are instrumental in my very much delightful and fruitful  working experience in Project Penang Second Bridge. I wish them all well and successful in their life and carreer, and the continuous prosperity for GHL Construction Sdn Bhd . ABSTRACT I have completed a 10 weeks industrial training program at GHL Construction Sdn Bhd, started from 23rd May 2011 and ended at 29th July 2011. During the internship at GHL Construction Sdn Bhd, I have been assigned as assistand engineer for project named as Penang Second Bridge Batu Kawan Expressway Package 3B. This report gives an insight of the process of this program, and summaries the working experience gained, knowledge learnt accomplishment and feedbacks from me during working as a trainee in GHL Construction Sdn Bhd. SCOPES ACTIVITIES Jabatan Kerja Raya has been regularly taking in industrial trainees from various universities or colleges in order to assist project implementations and support daily operations. For this period of time, there are 7 students from universities or colleges are offered to be trainee including me. There are 5 students from diploma’s level and 2 students from Degree’s level. I and one of other trainee, Izyan Balqis from University Technology Malaysia are assigned at Kompleks taman Bimbingan Kanak- Kanak Project. Besides that we also assist in Project Bangunan Tambahan Jabatan A & E dan Wad Hospital Bentong, Pahang- Pakej 11, Project †¦. During industrial training, student’s job scope is mostly to observe and learn from engineer. Trainee need to study plan to know more of their working environment. Trainee will do further study during following the engineer to the site and make surveying work, levelling work and supervised activity on site .Trainee was always being asked to observe them doing their works and do some work with carefully. Certainly they will explain to me the processes and the reason they need to do so. Trainee is encouraged to be humble to ask any questions from seniors. It is necessary for Trainee to learn as much as possible during industrial training such as knowledge of related jobs, practical skill, communication skill, good behavior, responsibility, and other. Besides, Industrial trainee will be exposed to the construction field and applications and technical practices. Trainee will also understand the process flow of project implementations, from the beginning stage of planning and designing, to developing and testing. To equip the trainee with relevant knowledge and skill on this, the trainee will firstly learn the concept of plan reading. Trainee also needs to know and learn about relevant skills and technologies, for examples tolerance for leveling pile cap, marking cutting pile, communication skills , consultants and other contractor trends. Trainee also supports daily operation. Various tasks assigned to the trainee are required to be completed in an effective and timely manner. Trainee not only will know about how the company runs in the process, but also forge a good working attitude in the meantime. This industrial training program at Jabatan Kerja Raya has been completed successful, with every objectives meet in the same time. PROJECT/ ACTIVITIES During the period of the 10 week’s industrial training, I was being assigned to supervised and consult several project such as Kompleks Bimbingan Kanak-Kanak, Project Bangunan Tambahan Jabatan A & E dan Wad Hospital Bentong, Pahang- Pakej 11. Main Contractor for this package is IJM construction. There are a few subcontractor under GHL Construction Sdn Bhd. First of all, I had to train myself to speak and talk with my supervisor, colleagues within company, even workers at site. This helped me to improve my communication skill. I learned to speak nice, humble and soft with my colleagues. This helped to generate a good relationship which will make my working life more smoothly and enjoyable. From the communication with seniors in company, I got to more about their working life experience. I knew how to work in society and ways to survive in working society. It also helped me in choosing my future path after I graduate soon. Besides, In the industrial training, I trained to do any things on my own. I learned to apply the knowledge I gained from school and university in work. I had been approached to the real-life working environment. Furthermore, I also need to be initiative and independent in my work in company. When working, I had been given a few tasks or assignment to do. I been trained to done my job independently without any friend’s help. This made me become more initiative and able to make my own decision in doing my work. If got any problem not understand, I also need to be initiative enough to ask my colleague or supervisor for guidance. When I am free at work, I also will find something to do on my own; either seeks for work from supervisor or studying the operation manual and contract document by my own. This trained me to have a good behaviors and habits when working in the company. I also experienced the real-working life more practically during I supervised work at site and have talk with contractor. I learned the construction management including the way to manage time, worker, machinery very well. I also had chances to work at site project for the almost 80% of my 10 week’s industrial training. Mostly, I observed my colleagues how they carry out the checking and do joint sheet measurement with contractor. Besides, I was exposed to the progress of a project, and also the business relationship between companies. I also know the organization for this project and their function and responsibilities about the project. I also learn a little about consultant and client organization and work . I gained  some experiences from the head section about formwork and steelwork(welding and cutting). There are a lot of knowledge I gain from them. Beside that, I also got involved doing leveling for every substructure and supervise the activities on site. Now, I also know the name and the function of some machinery and apparatus used at site very well. I learn how the operator manage to used and handle it.

The Effects Of Deployment On Ones Mental Health - 1500 Words

Deployment has become a very popular topic over the years . Recent psychiatrist has studied the effects of deployment on one’s mental health. In regards to studies, many civilians are curious about the struggle service members are enduring over the period of time of deployment, and how it impacts the family emotionally, mentally and physically. On a daily basis military spouses and children face the emotional transitions of deployment. We began to discuss the importance of deployment and â€Å"identify specific challenges and transitions that parents face in their parenting roles as they and their children cope with prolonged separation and reintegration† ( DeVoe 184) . While recognizing the issues the family faces , we re-examine the†¦show more content†¦Deployment is a term used by the military to describe people, mainly soldiers and other personal to serve in various locations. Active duty service member s face many challenges which can be very emotional f or families and soldiers throughout the deployment process. The question what are the effects of deployment on military soldiers and families and how are they impacted throughout the process is what many psychologists are curious to know. Due to the September 11, 2001 attack on the World Trade Center in New York City, many of the U.S Soldiers have been deployed for an average six months or more ;however in this time period many families go through a full emotional transition . The parenting cycle of deployment defines â€Å"the emotional cycle of deployment as a series of transitions that service members and their families encounters† (Devoe 184). There are three different phases families face during the deployment process: pre-deployment, deployment, and reintegration which can impact the family tremendously. In the pre deployment phase, service members and their units undergo traditional training to prepare for the conduct of military duties. Ashley